It seems to me that the real issue that people have been taking issue with is the donation of money to organizations that are anti “gay rights”
(I put it in quotations because I do not believe marriage is a civil right and that homosexuals [on paper at least, but often times not in practice] are granted the full rights allotted under the constitution. Do I think homosexuals should be able to own property and vote? Yes. Those are also civil rights. Do I think a Church should be forced to marry a homosexual couple? No, because that is a sacrament. [Civil/state unions are a different story])
Anyways, if you want to boycott them because of that, then good for you. You’re putting into action what you believe in. I myself do similar things, like refusing to donate to the Susan G. Komen foundation because of their Grant ties to Planned Parenthood, even though they work for curing cancer (which is awesome). However, I do not want one cent of my money going to Planned Parenthood, no matter how indirectly. People who are boycotting Chick Fil A don’t want their money going to the organizations that the CEO of Chick Fil A donates to, even though they may serve delicious food (which is also awesome).
Long story short, the good doesn’t always outweigh the bad.
While some people may boycott Chick Fil A simply because of their CEO’s personal opinion, I’ve found that the more informed people do it for the aforementioned reason.